Last updated: 15th January 2026
Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners.
BrightFront uses cookies to improve your browsing experience, analyse website traffic, personalise content, and deliver targeted advertising. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.
We use different types of cookies for various purposes:
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and remembering your cookie preferences. The website cannot function properly without these cookies.
Legal basis: Legitimate interests (essential for website functionality)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, user behaviour, and improve our services.
Legal basis: Consent
These cookies enable the website to provide enhanced functionality and personalisation. They may remember your preferences, language settings, and other customisation options to improve your user experience.
Legal basis: Consent
These cookies are used to deliver advertisements that are more relevant to you and your interests. They may be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. We use Google Ads for targeted advertising and remarketing.
Legal basis: Consent
Below is a detailed list of cookies that may be set when you visit our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution and conversion tracking | 90 days | Marketing |
| IDE | Google Ads - personalised advertising | 390 days | Marketing |
Our website uses third-party services that may set their own cookies:
We use Google Analytics to analyse website traffic and user behaviour. Google Analytics sets cookies to collect information about how you use our website.
Learn more: Google Privacy Policy
We use Google Ads for advertising and remarketing purposes. Google Ads may set cookies to show you relevant advertisements and measure campaign effectiveness.
Learn more: Google Ads Privacy
We use Google Fonts to display custom fonts on our website. Google Fonts may set cookies to optimise font delivery and performance.
Learn more: Google Fonts Privacy
We implement Google Consent Mode v2 to respect your cookie preferences and ensure compliance with privacy regulations. This technology allows us to:
Your consent preferences are communicated to Google services in real-time, ensuring your choices are respected across all our digital marketing activities.
You have several options for managing cookies on our website:
When you first visit our website, you'll see a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customise your preferences.
You can control cookies through your browser settings. Most browsers allow you to:
You can opt out of Google's advertising cookies and personalised ads:
Please note that disabling certain cookies may affect the functionality of our website:
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by:
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
BrightFront SARL
Email: privacy@brightfront.world
Phone: +352 28397226
Address: Rue du Fossé 25, 9990 Ettelbruck, Diekirch, Luxembourg